The problem
Positioning a high-end product in competitive markets while keeping identity, shoots, purchase experience and performance consistent.
The strategy
Webbidu built the brand's digital ecosystem: e-commerce, luxury storytelling, shoots, acquisition campaigns and a tool for personalising bags with initials.
The execution
- An e-commerce store consistent with the positioning and the premium experience.
- Visual production and art direction.
- Targeted campaigns across Italy and international markets.
- Optimisation towards sales and average order value.
- A bag personalisation simulator.
The result
In two years the brand went from a fragmented digital presence to a system that sells: a recognisable positioning, a shopping experience worthy of the product and campaigns that bring orders in Italy and abroad, with advertising returns improving year after year. We are happy to share the exact numbers on a call, in line with our client confidentiality.
Not one isolated campaign, but consistency across product, image, platform, targeting and measurement — and a governed budget: more result with less spend.