growth, in percentages.
Period: January–July 2026 compared with the same period in 2025 and 2024. Source: the brand's e-commerce and advertising data. ROAS = attributed revenue / advertising investment; net return on spend went from 92% (2025) to 153% (2026). At the client's request we publish percentage changes, not absolute values.
The problem
Positioning a high-end product in competitive markets while keeping identity, shoots, purchase experience and performance consistent.
The strategy
Webbidu built the brand's digital ecosystem: e-commerce, luxury storytelling, shoots, acquisition campaigns and a tool for personalising bags with initials.
The execution
- An e-commerce store consistent with the positioning and the premium experience.
- Visual production and art direction.
- Targeted campaigns across Italy and international markets.
- Optimisation towards sales and average order value.
- A bag personalisation simulator.
The result
January–July 2026 is the best period of the past three years, for both growth and efficiency: +24.2% net revenue vs 2025 (+43.1% vs 2024), achieved with 6.9% less budget. Orders (+13.6%), items sold (+12.2%) and average order value (+8.2%) all grew as well. Net return on spend rose from 92% to 153%: more than 61 points higher.
The most telling figure: by July 2026 the brand had already exceeded the full 2025 net revenue (+9%), using around 19% less budget than the whole of 2025.
Not one isolated campaign, but consistency across product, image, platform, targeting and measurement — and a governed budget: more result with less spend.