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Strategy, performance, social, SEO/GEO and artificial intelligence: insight for leadership. Filter by topic and find what you need.
Strategy
from positioning to funnel: where to start
How to choose a defensible positioning and design a funnel that holds.
05 min read · read →Strategypersonal branding for business leaders
Reputation and content are worth more than advertising.
04 min read · read →Performancehow to really measure a campaign
Beyond impressions: the metrics that turn attention into sales.
05 min read · read →Performanceroi, cac, ltv: the numbers leadership needs
The metrics to ask for before signing off a marketing budget.
06 min read · read →Socialorganic and advertising: when each one pays
How to balance organic content and paid on social media.
04 min read · read →Socialthe tone of voice that sells without shouting
An authoritative, distinctive social presence.
04 min read · read →SEO & GEOseo, geo and aeo: getting found by google and by ai
What changes when people ask ChatGPT, not just Google.
07 min read · read →SEO & GEOcontent that generative engines cite
How to become the source behind AI-generated answers.
06 min read · read →AI & Governancethe ai act: what a business really needs to know
The obligations that matter, without the alarmism.
06 min read · read →AI & Governanceadopting ai without chasing every novelty
Where AI creates real value and where it is just noise.
05 min read · read →